The food in SIS. Deli+Cafe is all what you can want for a lunch: good, fresh, healthy – fast! SIS. Deli+Cafe is currently in two locations in Helsinki, Finland offering their customers delicious food made from local and organic ingredients.
Anu Syrmä and Kaisa Leikola, the founders of this charming deli left their corporate careers, and started their own business being passionate to create a deli of well being.
I was happy to interview these two wonderful women, and ask about the story behind SIS.
1. How did the story of SIS. Deli+Cafe begin?
SIS. Deli was founded in October 2007. The first two stores opened in February 2008. Name SIS. comes from the Finnish word for content – ‘sisältö’. We want to emphasize the quality of our products. It also comes from "sisters" as that is what we are.
2. How did you become entrepreneurs?
We both have a background in marketing and business management. Anu worked a long time for Coca-Cola Company and Nokia. Before SIS. Deli, Kaisa worked for the Finnish design company Iittala and TV channel MTV3. Naturally it was a huge step to leave good and secure jobs but living ones dream is worth the risk.
3. What do you love most about your work now?
We love our concept, and are very proud of it and our stores. It is wonderful to work with something you can stand behind 100%.
4. How do you let people know you exist? What kind of feedback have you received?
We are fortunate to have received a lot of good PR. So far, word of mouth has been our main marketing method. And the positive feed-back has been great.
5. Who are your customers? What are the most popular items on your menu?
Everybody who lives or works close to our store. All the items on the menu have been popular quite equally. Our carrot-sweet potato soup as well as the vegetable lasagna, are some of the favorites.
The stylish and very Scandinavian visual look of SIS. Deli+Cafe is created by a talented designer team from Muotohiomo. I just love the black and white simplistic look of SIS. from the to-go coffee cups to the paper bags. Everything is thought out creating a balanced style and concept, and most of all, a deli which invites you to come in and enjoy simply good food.
Thank you for sharing your inspiring story and the wonderful photographs with us, Anu and Kaisa!
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